For this, Let’s understand brand first,
Brand is your logo, your product and love and satisfaction given to the client. In short, A brand is a name given to a product and/or service such that it takes on an identity by itself.
Benefits of Brand:
1. With Brand, your business geta a unique identity, your business is known by your brand.
2. Your customers can identify your product with your unique brand name.
3. A useful product increases your brand value that is very beneficial in the long run.
4. Your customers will recognize you in the sea of competition if your brand colour, and ads you run stand out.
5. If you can connect emotionally with your customers through branding, then you can be successful faster than your competitors’ & the best example of this is Apple.
6. Exceptional product with good marketing can also set a small business up for success & that is the reason why branding is necessary.
7. Effective Branding can attract influencers, celebrities towards you and collaborating with them can promote your brand to a wider audience.
Brand Research:
Brand research helps you gain valuable insights for your brand that can help you accelerate your success faster. It helps you to know what is the reputation of your brand in the market place, how people view your brand, where does your brand stand compared to your competitors.
What Is Included in Brand Research?
1. Market Research
2. Competitors Research
3. Target Audience Research
4. Customer Research
Research Methods:
1. Survey and interviews
2. LinkedIn polls
3. Workshops
4. Meeting with Focused Groups
Logo:
Logo serves your business as a visualized image that makes your brand easily recognized in the market.
Why is a good logo important for your business?
Logo is the silent ambassador of your brand.
To be honest, if you don’t have a good logo, you are missing out an opportunity to make your business stick in the, mind of consumers.
Important Parameters in Logo styling :
1. Color palette
2. Typography
3. Imagery
4. Brand story
5. Readable
6. Meaningful
How to be ahead from your competitor:
1. Become experts
2. Price
3. Unique point of purchase experience
4. Resources
5. Innovation
6. Problem solving Approach
7. Give back
8. Serve High Quality
9. Focus on Delivery Deadlines
Case study:Dosa Plaza – India
The founder of Dosa plaza Prem Ganpati is from a small village named Ngalapuram in Thoothukdi district in Tamil Nādu.They have 45+ Franchises across India and have widest menu in dosas like Schezwan Dosa, Manchurian Dosa , Salad Roast Dosa , Diet Dosa & many more.
Unique lesson we can learn from Dosa Plaza:
1. Brand name
2. Innovation
3. Variety of options
4. Best Quality in Dosha
